Revolutionizing Chat Rooms and Forums

July 24, 2008

Dating DNA introduces “Chat Walls” as first steps in revolutionizing online forums and chat rooms.

With our exclusive and patented “drive-by” compatibility scoring, Dating DNA is in a unique position to completely rethink how online forums and chat rooms could work, especially for singles.  Today, we’re taking our first steps in that direction with the introduction of “Chat Walls.”  (NOTE:  If you don’t have a Dating DNA Number, you can view a screenshot of a Chat Wall here.)

In this blog I’ll talk about chat rooms, but you’ll see how all the same concepts of “drive-by” compatibility scoring can apply to forums as well.

As you know, Dating DNA is all about social networking and meeting people in a more natural way than with traditional dating sites.  You would think that chat rooms would be ideal for this, as they can be a fun way to socialize over the Internet and provide real-time communication with others.  However, chat rooms have three BIG problems:

1) Parking not Chatting. Since you have to be “in” a chat room to see what is going on, people will often “park” in a room so they can go back later and scroll through the conversation, or perhaps in hopes someone will stumble upon their profile and email them.  The problem is, you end up in a room with everyone parking and no one chatting!

2) Inconsistent Profiles. When deciding who to strike up a conversation with, all you have to go by are the screen names in the room directory and MAYBE some half-baked profiles.  Screen names like “FunnyOne,” “2Hot4U,” and “Zozo33412b” don’t provide much help, so you have to start clicking on everyone’s profile (each can take a long time to load) only to find out they have nothing in their profile, or if they do, you learn they are of the wrong gender, live on the other side of the world, and so on.

3) Bots & Frauds. When you finally DO get someone to chat or Instant Message you, you find out it’s a computerized “bot” trying to get you to wire your life savings to Ghana.

…sigh…

This is a typical scenario:

1. John goes into a chat room.
2. He looks down the list of user names in the room and tries to figure out which screen names are male or female.
3. He then starts opening up profiles, and hopes there will be some indication as to the person’s gender, age, location, photos, etc.  It’s a long, tedious process and is hit and miss, so…
4. John says to the chat room, “A/S/L?”  (Age, Sex, Location?)
5. Since so many people in the room are “parking,” only a very small percentage answer John, so…
6. John starts to indiscriminately private message everyone in the chat room with “A/S/L?”

And so it goes…it can take John forever to find someone who meets even the three most basic criteria of age, sex and location.  So, eventually he gives up and logs off, as do most “real” people, leaving the room full of parkers and bots.

Now comes the future of chat with Dating DNA’s new Chat Walls.

Today, Dating DNA is introducing “Chat Walls,” which address all three of the problems found in chat rooms.

Because Dating DNA has encapsulated over 300 pieces of information about you into your 9-digit Dating DNA Number, we can let you know who you’re compatible with THE INSTANT you go into a chat room.

See compatibility scores instantly for all posters.

See compatibility scores instantly for all posters.

Here is a typical situation for John now:

1. John selects a Chat Wall.
2. John scans the last several posts, and next to each post is the person’s photo, first name, and John’s compatibility score with that person!
3. Within seconds, John is contacting and posting to someone who scored an 8.3 with him (out of 10) .  They are not only the right A/S/L for him, but dozens of other things as well (smoking, religion, hobbies, etc.).

The key thing here is that the Compatibility Scores displayed (6.8, 8.7, 5.7, etc.), will be different for everyone looking at a Chat Wall, because the score is based on YOUR compatibility with each person.  The numbers shown will be different for you vs anyone else.  You simply go to a Chat Wall, look for high scores, and zoom in on those people to chat with.

Because you can read and post to our Chat Walls at anytime, there’s no need to park in a “room,” and since we execute frauds and spammers at Dating DNA, you know everyone is real.  So you see, our Chat Walls solve all three of the big problems with chat rooms.

Dating DNA’s Chat Walls are quite revolutionary, and I believe will be yet another unique feature you’ll find only at Dating DNA. There is a lot more I could say about Chat Walls, but I will save that for a future blog.  For now, suffice it to say that we have big plans for our Chat Walls, and we will be adding a lot more features to them in the coming days.

I hope you’ll take a look at our new Chat Walls and make a post and say hi.  Come join the conversation!

Thanks,

Kevin Carmony
Founder, Dating DNA
DNA# 123-456-789
(I intentionally keep my Threshold set at 1, so feel free to
add me to your strand and shoot me an email anytime.)

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Meet Jodi—Dating DNA’s New Video Guide

July 18, 2008

I’d like to introduce you to Jodi, Dating DNA’s new video guide.  Jodi will help users learn the site and will explain new features as we roll them out.  If you’re like me, you hate reading instructions and big chunks of text on websites, so a quick, few-second video can be very helpful.

Jodi--Dating DNA's Video Guide

Jodi--Dating DNA's Video Guide

Currently, you can find Jodi on the Home Page (when you’re not logged in), and helping walk new users through the questionnaire.  To see an example of Jodi in action, click here.

The way Jodi works, is she will pop up automatically one time, but after that, so as to not wear out her welcome, she will appear in the bottom left-hand corner as a small “Play Video” button.

Jodi's Play Video Button

Click to open Jodi

You can click through the different sections of the survey to see how Jodi works.  (Because you’ll be editing your survey, and not taking it for the first time, she won’t automatically pop up, but you can see what she has to say by clicking the Play Video button.)

If you hover over the bottom half of Jodi with your mouse, you’ll see a control box appear that allows you to stop the video at anytime.

Hover over Jodi for controls to stop video

Hover over Jodi for controls to stop video

Look for Jodi to start appearing in more places on the site, to help you fully utilize the many features of Dating DNA.

Let me know what you think of this new addition to the site.  Do you like it?  Hate it?  Have some suggestions for how we can best use Jodi?  I’d love to hear from you, so either post to this thread or email me.

Thanks,

Kevin Carmony
Founder, Dating DNA
DNA# 123-456-789
(I intentionally keep my Threshold set at 1, so feel free to
add me to your strand and shoot me an email anytime.)


“Find & Filter” — The Heart of Online Dating

July 10, 2008

When you think about it, every single online dating system boils down to providing two main functions, and the extent to which it fulfills these two tasks will determine how useful the site is.

I like to call these two functions “find and filter.”

1. Find

The Internet is a big place and has millions of people on it, but where do you find those who are looking to “date?”  Many people using the Internet are already in committed relationships and not interested in dating, so the first main function of a dating site is to provide a central location where you can “find” others looking to date.  The more people the site has for you to choose from, the higher the likelihood you will find a compatible match.   In a way, the people who belong to any particular dating site are that site’s “inventory.”

For example, suppose you went shopping for a new pair of shoes, and had heard about two different shoe stores at your local mall.  The first store was a super warehouse and had thousands of pairs of shoes in stock, while the second store was a small shop and only had about a hundred pairs in stock.  Which of these two shops would you want to visit?  Which would have the higher likelihood of having the style, color and size you were looking for?

2. Filter

The second function all online dating sites provide is some way to filter through their “inventory” to find possible matches.  Ironically, the better a site does at the first function (finding), the more critical it is to do a great job at filtering.

Back to our shoe store example–suppose the smaller shop didn’t have a very good system to display their shoes, it just put them all out on tables in no apparent order.  It wouldn’t matter really, since their inventory is so small you could quickly scan through all their shoes in minutes.  However, with the super shoe warehouse, they would need a very good system to help you find the exact color, style and size you wanted, as it would be very time consuming to sift through their thousands of boxes of shoes.

A good example of “Find and Filter” on the Internet in a non-dating area is Google. 1) Google includes EVERY page on the Internet (Find) and then 2) helps you quickly search for the most relevant pages for you (Filter).  Google must do BOTH of these well, or it wouldn’t be as effective.  Could you imagine if Google only had half of the pages on the Internet in their database, or if their search results were poor, and returned pages with little relevance to you?  Google is successful because it does BOTH Find and Filter very well.  The better an online dating site performs these same two functions, the more useful it will be.

Here is a graphic I put together that shows the process of filtering through the millions of people on the Internet to find that one ideal partner for a relationship.

Every online dating site has their own method for the “find & filter” section (shown in blue in the above pyramid).  Dating DNA is quite unique in both finding and filtering.

Because Dating DNA is designed to be used across the Internet’s entire social graph, at sites like Facebook, MySpace, Twitter, YouTube, Craigslist, etc., it has the potential to one day have the largest “inventory” of any dating site.  Dating DNA isn’t so much a “dating site” as it is a tool to be used all throughout the Internet.  Dating DNA was designed to become the Internet’s central nervous system for online dating. Of course, our site is quite new, so our user base and “inventory” is still relatively small, but it’s growing rapidly.  (More on our plans for this growth, and how you can help, in a future blog.)

As for filtering, Dating DNA is very unique here as well.  Most sites have you create “searches” to sort through all the users.  Dating DNA’s approach is much simpler and “embeds” your criteria for who you’d like to date right in your 9-digit Dating DNA Number.  This means that as people meet you on other sites, such as Facebook or MySpace, YOUR criteria is ALREADY built into your DNA Number.

In a future blog, I’m going to dig more into the details of Dating DNA’s “find and filter” system, explaining more specifically how to use our tools, such as Browse and your DNA Strand, to help you successfully find and filter compatible dating partners.

As always, I’d love to hear your thoughts.  Please post a reply, or add me to your DNA Strand and send me a message.

Kevin Carmony
Founder, Dating DNA
DNA# 123-456-789
(I intentionally keep my Threshold set at 1, so feel free to
add me to your strand and shoot me an email anytime.)