Why Dating DNA Doesn’t Have Ads on Our Site like PlentyOfFish and Others

December 1, 2008

Dating DNA is not only 100% free to use, but we also don’t do any advertising on our site.  Because we’re run by volunteers and funded internally, we currently don’t need to charge or run ads.  I’m glad this is the case, and here’s a good example why.

I just took this screenshot from PlentyOfFish.com:

Screenshot from a User's Profile on PlentyOfFish.com

Screenshot of a user's profile page on PlentyOfFish.com

Now, look closely at this section…

Inappropriate ad displayed right next to user's profile photo on PlentyOfFish.com

Inappropriate ad displayed right next to user's photo on PlentyOfFish.com

The photo to the left is of a legitimate user on PlentyOfFish.com, but the text to the right is a Google Ad.  If you were a female on a dating or social networking site, would you want this text next to your profile photo?!?! “Meet Lonely Married Women–Housewives Looking for Fun and More–30% Of Wives Cheat.”

I hope our users enjoy the fact that not only is our site free from cost, it’s also free from these type of ads running next to their profile, or anywhere else on our site.

As always, I’d enjoy hearing your thoughts about this and hope you’ll discuss it with me and other users on the Chat Walls here.

Thanks,

Kevin Carmony
Founder, Dating DNA
DNA# 123-456-789
(I intentionally keep my Threshold set at 1, so feel free to
add me to your strand and shoot me an email anytime.)


New Match Game—No DNA Number Required!

September 11, 2008

Now EVERYONE can experience Dating DNA

We wanted a fun way for everyone to experience the essence of Dating DNA without having to have a Dating DNA Number.  Up until now, to really understand what Dating DNA was, you had to create an account, complete the questionnaire, and have a Dating DNA Number.  This is no longer the case!

Today we launched a quick, fun little game called “Match Game.”  Match Game allows anyone to experience the fundamentals of Dating DNA without having an account.  Because we’re a no-cost, ad-free site, we don’t have much of a marketing budget so we rely heavily on our users to spread the word about Dating DNA.  It is our hope that this new game will become a helpful tool for users to tell their friends and family about Dating DNA.

I’ll explain more about the game below, but why not just give it a try? Here is the link to play the game with my Dating DNA profile:  http://datingdna.com/game/123-456-789

Click image to play game with my profile.

Click image to play game with my profile.

The concept is very straight forward and you can play an entire game in just a few minutes.  You simply try to match which of the four Dating DNA users on the right has the highest Compatibility Score with the user on the left. You get 10 points if you guess the most compatible user, 5 for the second most compatible, and 0 for the third, but watch out, you LOSE 5 points if you guess the LEAST compatible person!  You play ten rounds for a total of 100 possible points and can enter your name if you make it to the High Score chart.

Real People — Actual Dating DNA Users

What makes this game so interesting is that all of the people featured are real people and active users of Dating DNA.  Simply click the “Meet Me” link if you spot someone you’d like to get to know better and to see if you meet their Compatibility Threshold.

Random Play, Yourself or Friends

You can play the game with either a random man or woman, OR for a lot more fun, you can play it using your own profile or that of a friend.

Use YOUR Match Game Link to Tell Your Friends about Dating DNA

The main reason we invested the time to build this game was to provide our users with a fun and non-obtrusive way to invite their friends to take a look at Dating DNA.  Rather than emailing your friends to join Dating DNA (not that there is anything wrong with that =), you can now simply email them your Match Game Link for the game.  This will allow your friends, without logging into anything, to play the game with YOUR profile.  Your Match Game Link is simply:  http://datingdna.com/game/YOUR-DNA-NUMBER.  For example, my Match Game Link is http://datingdna.com/game/123-456-789.  You can also use the “Send to a Friend” button to forward your link to others.  I hope you’ll email everyone you know and see which of your friends scores the highest with your profile.

Your Privacy

The Dating DNA users shown on the right side of the game have opted in to this and other promotions. Your photo or profile will NOT be used in the right side of the game unless you opt in. As you know, one of the great things about Dating DNA is that your photos and profile are kept hidden from the general public and are only shown to those who are compatible with the rules YOU set.  (Click here and scroll down to the last question to adjust your promotion settings.)

I’d enjoy hearing your thoughts about this new game and hope you’ll discuss it with me and other users on the Chat Walls here.  Let us know what you think as well as how high you scored with my profile!

Thanks,

Kevin Carmony
Founder, Dating DNA
DNA# 123-456-789
(I intentionally keep my Threshold set at 1, so feel free to
add me to your strand and shoot me an email anytime.)


Using Browse: “Yes, No, Maybe So” (Find and Filter—Part II)

August 21, 2008

A few weeks ago I did a blog entitled “Find and Filter” — The Heart of Online Dating.  In that blog I explained the process of every online dating site, and their two major goals:  1) FIND–have the largest database possible of potential dating partners, and 2) FILTER–have a system to sort through that large database to find the best matches for you.

Below is the graph that I used in that blog.  The part in blue is what a dating sites helps you with, and then you take over by actually meeting, dating, and then selecting who to enter into a relationship with.

In today’s blog, I want to explain in more detail the blue area, and how Dating DNA works to help you find and filter potential dating partners.  So, let’s start by looking a little more closely at that blue area and see what the find and filter process looks like at Dating DNA:

Dating DNA starts by using compatibility scores to filter out most users, and then presenting you with possible matches in your Browse results.  This is where you step in and have to help with the evaluation process.

Using Browse Results – “Yes, No, Maybe So”

One at a time, look at the individuals in your Browse results and ask yourself if you have interest in that person.

YES — If the answer is Yes, then you should add this person to your DNA Strand. When you do this, several things happen.  1) The user is removed from your Browse results and placed into your DNA Strand, so you can quickly find those individuals you’re most interested in.  2) The system automatically adds you to that person’s DNA Strand as well, and 3) An email is sent to the other user, letting them know you have added them to your strand.  This is the very first step in the “getting to know you” process.  You’re basically saying to that person, “Hi!  I have some interest in getting to know you better.” Once in your strand, you can send them emails and start communicating with them directly.

NO — If, however, you know this is someone you’re not interested in, you can click the Remove button and they will be removed from future Browses.  This is a great feature of Dating DNA that you don’t find on most other sites.  This has two big advantages:  1) You don’t have to keep reviewing the same people over and over again that you know you’re not interested in, and 2) not only does the system remove that person from your Browse results, BUT it also REMOVES YOU from THEIR Browse results. The logic here is if you’re not interested in someone, then there is no point in having the other person be bothered with wondering if they are interested in you.  So, when you remove people from your Browse results, not only does it save YOU time, but it saves time for the person you remove as well.

MAYBE SO — If you’re not quite sure yet if you’re interested or not, then you can simply leave the person in your Browse results for the time being.  For example, perhaps they haven’t uploaded a photo yet so you don’t want to rule them out, but you don’t want to add them to your strand either.

So, that’s the simple process of filtering users from your Browse results.  You can then start communicating with those in your DNA Strand.  In a future blog I’ll talk more about the DNA Strand and how to further use that as a tool in the filtering process.

I’d enjoy hearing your thoughts about this blog, and hope you’ll discuss it with me and other users on the Chat Walls here.

Thanks,

Kevin Carmony
Founder, Dating DNA
DNA# 123-456-789
(I intentionally keep my Threshold set at 1, so feel free to
add me to your strand and shoot me an email anytime.)