Why Dating DNA Doesn’t Have Ads on Our Site like PlentyOfFish and Others

December 1, 2008

Dating DNA is not only 100% free to use, but we also don’t do any advertising on our site.  Because we’re run by volunteers and funded internally, we currently don’t need to charge or run ads.  I’m glad this is the case, and here’s a good example why.

I just took this screenshot from PlentyOfFish.com:

Screenshot from a User's Profile on PlentyOfFish.com

Screenshot of a user's profile page on PlentyOfFish.com

Now, look closely at this section…

Inappropriate ad displayed right next to user's profile photo on PlentyOfFish.com

Inappropriate ad displayed right next to user's photo on PlentyOfFish.com

The photo to the left is of a legitimate user on PlentyOfFish.com, but the text to the right is a Google Ad.  If you were a female on a dating or social networking site, would you want this text next to your profile photo?!?! “Meet Lonely Married Women–Housewives Looking for Fun and More–30% Of Wives Cheat.”

I hope our users enjoy the fact that not only is our site free from cost, it’s also free from these type of ads running next to their profile, or anywhere else on our site.

As always, I’d enjoy hearing your thoughts about this and hope you’ll discuss it with me and other users on the Chat Walls here.


Kevin Carmony
Founder, Dating DNA
DNA# 123-456-789
(I intentionally keep my Threshold set at 1, so feel free to
add me to your strand and shoot me an email anytime.)


Using Browse: “Yes, No, Maybe So” (Find and Filter—Part II)

August 21, 2008

A few weeks ago I did a blog entitled “Find and Filter” — The Heart of Online Dating.  In that blog I explained the process of every online dating site, and their two major goals:  1) FIND–have the largest database possible of potential dating partners, and 2) FILTER–have a system to sort through that large database to find the best matches for you.

Below is the graph that I used in that blog.  The part in blue is what a dating sites helps you with, and then you take over by actually meeting, dating, and then selecting who to enter into a relationship with.

In today’s blog, I want to explain in more detail the blue area, and how Dating DNA works to help you find and filter potential dating partners.  So, let’s start by looking a little more closely at that blue area and see what the find and filter process looks like at Dating DNA:

Dating DNA starts by using compatibility scores to filter out most users, and then presenting you with possible matches in your Browse results.  This is where you step in and have to help with the evaluation process.

Using Browse Results – “Yes, No, Maybe So”

One at a time, look at the individuals in your Browse results and ask yourself if you have interest in that person.

YES — If the answer is Yes, then you should add this person to your DNA Strand. When you do this, several things happen.  1) The user is removed from your Browse results and placed into your DNA Strand, so you can quickly find those individuals you’re most interested in.  2) The system automatically adds you to that person’s DNA Strand as well, and 3) An email is sent to the other user, letting them know you have added them to your strand.  This is the very first step in the “getting to know you” process.  You’re basically saying to that person, “Hi!  I have some interest in getting to know you better.” Once in your strand, you can send them emails and start communicating with them directly.

NO — If, however, you know this is someone you’re not interested in, you can click the Remove button and they will be removed from future Browses.  This is a great feature of Dating DNA that you don’t find on most other sites.  This has two big advantages:  1) You don’t have to keep reviewing the same people over and over again that you know you’re not interested in, and 2) not only does the system remove that person from your Browse results, BUT it also REMOVES YOU from THEIR Browse results. The logic here is if you’re not interested in someone, then there is no point in having the other person be bothered with wondering if they are interested in you.  So, when you remove people from your Browse results, not only does it save YOU time, but it saves time for the person you remove as well.

MAYBE SO — If you’re not quite sure yet if you’re interested or not, then you can simply leave the person in your Browse results for the time being.  For example, perhaps they haven’t uploaded a photo yet so you don’t want to rule them out, but you don’t want to add them to your strand either.

So, that’s the simple process of filtering users from your Browse results.  You can then start communicating with those in your DNA Strand.  In a future blog I’ll talk more about the DNA Strand and how to further use that as a tool in the filtering process.

I’d enjoy hearing your thoughts about this blog, and hope you’ll discuss it with me and other users on the Chat Walls here.


Kevin Carmony
Founder, Dating DNA
DNA# 123-456-789
(I intentionally keep my Threshold set at 1, so feel free to
add me to your strand and shoot me an email anytime.)

9 Tips for “Newbies” at Dating DNA

August 13, 2008

I received the following email from one of our users:

Hey Kevin,

I happened to notice that you are instrumental in this site being here. I was wondering, what advice do you have for someone who is new to this like me? What ways can someone make their profile stand out? Thank you in advance for taking your time out to read this message!

-Mandi 🙂

Rather than just answer Mandi’s question to her, I thought it was good enough to answer it in our blog so everyone could perhaps benefit.

First off, it’s important to note that all of Dating DNA’s users are pretty “new,” since the site is quite new.  This is our biggest challenge, as it would be for any “dating” site or service—to get enough users in the database to create critical mass with lots of people using the system.  The more people with Dating DNA Numbers, the greater chance of finding people you’re compatible with, so spread the word!

That being said, here are nine “tips” for new users wishing to get more responses:

1. Have a Photo!

This is a MUST if you want other compatible users on the site to find and contact you.  Users with at least one photo in their profile are TEN TIMES MORE LIKELY TO GET RESPONSES than those who do not have a photo. If you’re only using the site to create Compatibility Scores with others from your social network pages, this will be less important, BUT if you want to be contacted by other compatible Dating DNA users from the site, the more photos you have, the more responses you can expect.  Use photos that are clear and show a good representation of yourself.

2. Post Your DNA Number Everywhere.

Visit the “Tell Others” page to see how to add our widgets, buttons and applications to your postings and pages on other sites, such as Facebook, MySpace, Craigslist, etc.  Not only is this a great way for you to find more matches, but it helps the site grow (thanks!).

3. Login Regularly.

Browse results are usually sorted by the date people last logged in.  We do this in order to push those who rarely log in to the back of the line.  Therefore, the more often you visit the site, the higher up you will appear in Browse results.

4. Check Your Browse Often.

Why wait to be contacted?  Why not use Browse to find those you’re compatible with and contacted them?  Browse will show you everyone for whom you match their Compatibility Threshold.  Because new users sign up daily, you should check your Browse results on a regular basis to see who’s new to the site.  As pointed out, new and recently logged in users will appear at the top of your Browse results, so it’s easy to spot new users.

5. “Yes, No, Maybe So” — Understand how Browse and your DNA Strand Work.

The best way to think of other users on the Dating DNA site is in terms of 1) Yes–you are interested, 2) No–You’re Not Interested, or 3) You’re not sure yet.  The way to do this is by looking at your Browse results and if you are interested in someone (“Yes”), add them to your DNA Strand, or better yet, send them an email as well.  If you know you’re NOT interested (“No”), you should remove them from your Browse results, so you don’t need to keep passing over them time and time again.  This also removes you from the other person’s Browse results, saving them time since the system now knows you’re not interested.  If you’re not sure yet (“Maybe So”), then you can leave them in Browse until you decide if you want to add or remove them.

6. Post on the Chat Walls.

When others are viewing the Chat Walls, they will see not only your photo, name, what you posted, etc., but also their compatibility score with you.  This can be a good way to stumble upon someone you’re compatible with, or to have them stumble upon you.  The more active you are on the Chat Walls, the higher chance someone will spot you there.

7. Review Your Answers to the Questionnaire.

As you know, it can take a little time to answer all of the questionnaire to get a Dating DNA Number.  Sometimes people will rush through that process, anxious to get their number.  Now that you’re a little more comfortable with the system, how the questionnaire works, etc., it can be a good idea to go back and review your answers.  The more finely tuned your answers are, the more accurate your compatibility score and matches will be.

8.  Adjust your Threshold.

Remember, the higher your Compatibility Threshold is, the fewer people you will be shown to in other’s Browse results.  If you want to get more responses, we’d suggest setting your Threshold no higher than 6.0.

9. Make Sure Your Preferences Are Set Properly

To make sure you’re appearing in other’s Browse results, login and click on the “Your Account” tab along the top of the page.  Then click on the “Preferences” button in the Account Control Panel.  Make sure the second question is set to “Yes, but ONLY if the user meets my Compatibility Threshold.”

If you have other ideas, I hope you’ll share them with us and other users on the Chat Walls.


Kevin Carmony
Founder, Dating DNA
DNA# 123-456-789
(I intentionally keep my Threshold set at 1, so feel free to
add me to your strand and shoot me an email anytime.)