Adding Video to your Dating DNA Profile

October 10, 2008

When it comes to online dating, if a “picture is worth a thousand words,” then a video is worth a million.

Today, digital video cameras and web cams have made it extremely easy for anyone to quickly and easily create videos.  The phenomenal success of YouTube (currently the 3rd most popular website globally, behind only Yahoo! and Google) is evidence of the popularity of video in today’s culture.

For online dating, a video goes well beyond photographs in getting to know someone.  It can let you see someone’s personal style and demeanor and hear their voice.  Watching someone on video could save you a lot of uncomfortable hour-long coffee meetings with people who simply aren’t your cup of tea (pun intended ;-).

This week, Dating DNA started allowing you to quickly and easily attach videos to your profile.

Here is what watching a video of a Dating DNA user looks like on the site (click to play below video):

Vodpod videos no longer available.

There are three simple steps for adding video to your Dating DNA profile:

1. Make a video (if you don’t already have one).

There are lots of ways to capture your video, either with a digital camera or using a web cam with software or the “Quick Capture” feature of YouTube.  Just start recording and say hello.  The video doesn’t need to be long, just enough to give people a sense of what you’re like.  Maybe tell us about your hobbies, show us around your home, let us meet your dog, just anything that let’s us see and hear YOU!  (NOTE:  If you don’t have a video yet, but you still want to try attaching video to your profile, just use one of your favorite YouTube videos to give people a sense about you.  For example, I attached this video to my profile as it’s one of my favorite movies.)

2. Upload your video to YouTube or another video hosting site.

YouTube is free and is the most popular site for hosting videos.  It’s easy to use and has lots of features that work well with the Dating DNA site.  There are also lots of good tutorial videos on YouTube that show you how to create and upload videos to YouTube, like this one.

3. Attach your video to your Dating DNA profile.

Once you have a video you want to share, you then cut and paste the “embed” code from the video hosting site to your Dating DNA profile.  This video shows you exactly how to do that (click to play below video or click here to view larger version):

Vodpod videos no longer available.


POWER USER TIP: If you embed a YouTube video and want it to automatically start playing when someone clicks on the video link from your profile, simply add &autoplay=1 just inside the quotation mark before type=” as shown in this example:

Dating DNA should support embedding from most video sites, but if you can’t get it to work, you can simply save a link to the video instead of embedding it.

Next week I’ll be announcing a fun contest for users who add the best videos to their profile.  So, get those videos started!

As always, I’d enjoy hearing your thoughts about the new video feature and hope you’ll discuss it with me and other users on the Chat Walls here.

Thanks,

Kevin Carmony
Founder, Dating DNA
DNA# 123-456-789
(I intentionally keep my Threshold set at 1, so feel free to
add me to your strand and shoot me an email anytime.)


Radio Interview with Dating DNA’s CEO Kevin Carmony

September 7, 2008

I was interviewed about Dating DNA on the Computer Outlook radio program on September 5, 2008.  You can hear my interview from their archives at www.computeroutlook.com.

I’d enjoy hearing your thoughts about this blog, and hope you’ll discuss it with me and other users on the Chat Walls here.

Thanks,

Kevin Carmony
Founder, Dating DNA
DNA# 123-456-789
(I intentionally keep my Threshold set at 1, so feel free to
add me to your strand and shoot me an email anytime.)


“Find & Filter” — The Heart of Online Dating

July 10, 2008

When you think about it, every single online dating system boils down to providing two main functions, and the extent to which it fulfills these two tasks will determine how useful the site is.

I like to call these two functions “find and filter.”

1. Find

The Internet is a big place and has millions of people on it, but where do you find those who are looking to “date?”  Many people using the Internet are already in committed relationships and not interested in dating, so the first main function of a dating site is to provide a central location where you can “find” others looking to date.  The more people the site has for you to choose from, the higher the likelihood you will find a compatible match.   In a way, the people who belong to any particular dating site are that site’s “inventory.”

For example, suppose you went shopping for a new pair of shoes, and had heard about two different shoe stores at your local mall.  The first store was a super warehouse and had thousands of pairs of shoes in stock, while the second store was a small shop and only had about a hundred pairs in stock.  Which of these two shops would you want to visit?  Which would have the higher likelihood of having the style, color and size you were looking for?

2. Filter

The second function all online dating sites provide is some way to filter through their “inventory” to find possible matches.  Ironically, the better a site does at the first function (finding), the more critical it is to do a great job at filtering.

Back to our shoe store example–suppose the smaller shop didn’t have a very good system to display their shoes, it just put them all out on tables in no apparent order.  It wouldn’t matter really, since their inventory is so small you could quickly scan through all their shoes in minutes.  However, with the super shoe warehouse, they would need a very good system to help you find the exact color, style and size you wanted, as it would be very time consuming to sift through their thousands of boxes of shoes.

A good example of “Find and Filter” on the Internet in a non-dating area is Google. 1) Google includes EVERY page on the Internet (Find) and then 2) helps you quickly search for the most relevant pages for you (Filter).  Google must do BOTH of these well, or it wouldn’t be as effective.  Could you imagine if Google only had half of the pages on the Internet in their database, or if their search results were poor, and returned pages with little relevance to you?  Google is successful because it does BOTH Find and Filter very well.  The better an online dating site performs these same two functions, the more useful it will be.

Here is a graphic I put together that shows the process of filtering through the millions of people on the Internet to find that one ideal partner for a relationship.

Every online dating site has their own method for the “find & filter” section (shown in blue in the above pyramid).  Dating DNA is quite unique in both finding and filtering.

Because Dating DNA is designed to be used across the Internet’s entire social graph, at sites like Facebook, MySpace, Twitter, YouTube, Craigslist, etc., it has the potential to one day have the largest “inventory” of any dating site.  Dating DNA isn’t so much a “dating site” as it is a tool to be used all throughout the Internet.  Dating DNA was designed to become the Internet’s central nervous system for online dating. Of course, our site is quite new, so our user base and “inventory” is still relatively small, but it’s growing rapidly.  (More on our plans for this growth, and how you can help, in a future blog.)

As for filtering, Dating DNA is very unique here as well.  Most sites have you create “searches” to sort through all the users.  Dating DNA’s approach is much simpler and “embeds” your criteria for who you’d like to date right in your 9-digit Dating DNA Number.  This means that as people meet you on other sites, such as Facebook or MySpace, YOUR criteria is ALREADY built into your DNA Number.

In a future blog, I’m going to dig more into the details of Dating DNA’s “find and filter” system, explaining more specifically how to use our tools, such as Browse and your DNA Strand, to help you successfully find and filter compatible dating partners.

As always, I’d love to hear your thoughts.  Please post a reply, or add me to your DNA Strand and send me a message.

Kevin Carmony
Founder, Dating DNA
DNA# 123-456-789
(I intentionally keep my Threshold set at 1, so feel free to
add me to your strand and shoot me an email anytime.)